India’s vibrant spirit scene is gaining exciting momentum, and one Luxury gin brand stands out as a must-watch. Combining traditional craftsmanship with innovative botanicals, this gin offers a refined and sophisticated drinking experience that captures the essence of modern elegance.
From its
meticulously crafted blend to its striking presentation, this gin is already
making waves in the world of high-end spirits. Whether you’re a connoisseur or
a casual enthusiast, keep an eye out for this remarkable addition to India’s
luxury gin offerings—it’s sure to become a standout choice for discerning
palates.
WHAT’S
HOT IN LUXURY proudly introduces the new variants which have been added to The
Great Indian Gin portfolio. Besides
the classic Gin, the Nagpur Orange and Shimla Green Apple are creating a
furor within the Alcobev segment. Each variant embodies the essence of India's
rich cultural diversity. Crafted with precision by India’s most celebrated
master blender, these gins are infused with a selection of handpicked
botanicals, creating a refined yet versatile experience for the discerning
palate.
Recently the brand has introduced a refreshed design that enhances its distinguished status. The new packaging, featuring an embossed bottle, vibrant label, and stylish metal cap, reflects the brand's evolution while staying true to its roots. Each sip of The Great Indian Gin transports you through a sensory journey, making it the perfect choice for any occasion, whether enjoyed with a classic tonic or as part of an innovative cocktail.
Additionally,
the brand has recently expanded its portfolio with innovative flavored drinks
under the Disco Panda label, featuring unique varieties like Mango Tango and
Paan Supaari which we hope to try in the coming days.
A brief review:
Tasting
notes to provide an overview of the gin's flavor profile.: The very first sip
of this drink opens up subtle sensory notes of authentic Indian spices such as
cardamom, cassia bark and pepper, eventually leading you to a fruity journey of
juniper berries and citrus notes. The Great Indian Gin contains nine exotic
botanicals: Juniper Berries, Coriander, Lemon Peel, Cassia Bark, Cardamom,
Fennel, Angelica Root, Liquorice, Pepper.
Gurpreet
Singh, co-founder and Director of
World of Brands is an alcobev authority with 26+ years of experience. He
is the former ‘Head of Marketing’ at ‘UB-Heineken’ and was an integral part of
the exclusive ‘Management Committee’ team which ran the overall business. He
was instrumental in elevating Kingfisher to its current iconic status and has
launched some of the most successful brands in the category such as Kingfisher
Ultra, Kingfisher Ultra Max, Kingfisher Ultra, Kingfisher Ultra Witbier,
Kingfisher Storm and Amstel.
Speaking
on his journey, Gurpreet Singh discloses, ‘Playing a key role in UB’s new
product development and innovation wings, I was always drawn towards consumer
insight led new product development. The transition from a corporate set-up to
a start-up was made easier on account of this background and to be able to do
this alongside other industry stalwarts. It just felt like the right time to
drop the safety blanket of a corporate set-up and begin a new journey with freedom
of thought and expression”.
On this
note, WHAT’S HOT IN LUXURY wishes The Great Indian Gin and Gurpreet Singh a
stupendous success in all their new innovations.
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